Hallmark decided to pull ads featuring a same-sex couple getting married from the wedding-planning company called Zola Inc. A conservative group, One Million Moms complained and called an action to boycott the channel because it featured the ad. Hallmark told Zola Inc they wouldn’t use the ads anymore because it was seen as controversial.
According to an article, Hallmark Channel Faces Duelling Boycott Calls Over Gay Wedding Ads, written by the Wall Street Journal, Zola had aired ads with same-sex couples in the past on this channel without any issue.
If Hallmark aired same-sex couples before, then it seemed like they promoted equality and love. Now that they pulled an ad, it shows people they’ve taken a stand against the LGBTQ+ community. It seems like Hallmark pulled the ad now because it was seen as an inconvenience for them since they were getting hate for airing the same-sex wedding ad. If you’re taking a side, at least stay consistent.
“The only difference between the commercials that were flagged and the ones that were approved was that the commercials that did not meet Hallmark’s standards included a lesbian couple kissing,” said Mike Chi, Zola’s chief marketing officer. “All kisses, couples and marriages are equal celebrations of love and we will no longer be advertising on Hallmark.”
Hallmark promotes love, yet this is an issue? I guess Hallmark wants to show certain aspects of love. People will never understand that love is just love. They always want to refer to the Bible. Well, in the Bible, it also said that women shouldn’t speak in church and there were slaves back in the day. People always said, “God is Love.” So, confess your sins. Well, we can confess all we want, but it’s not going to make us straight. I refuse to marry the opposite gender just because I have to. If I ever get married, I’m in it for the long-haul so therefore, I want to be in love with the person I’m with.
The first and greatest commandment is in Matthew 23:37-40 “Love the Lord, your God with all your heart and with all your soul and with all your mind. This is the first and greatest commandment. And the second is just like it: Love your neighbor as yourself. All the Law and Prophets hang on these two commandments.”
If you want to live word for word from the Bible, then don’t let the women speak and keep your marriage without love and then long for a divorce but are never allowed to have a divorce. It’s hypocritical when people tell others to treat people with respect and be kind to one another when some people can’t do the same. If you don’t love your neighbor as yourself, aren’t you breaking the commandment? Don’t spread hate, it’s simple.